Yesterday was Cyber Monday and surprisingly most people I know got sweeter deals on that day compared to Black Friday. The first numbers are in, showing which were the most bought items for the past discount day and it seems that Samsung tablets dominated. Chromecasts too…
The data comes via analytics from Adobe, showing that Cyber Monday 2017 was the largest online sales day in history. The spending was at $6.59 billion and Chromecast and Samsung slates were most required. Those shopping on Android devices spent an average of $110 per customer. Mobile purchases set a new record, standing for 47.4% of visits and 33.1% of revenue.
Mobile transactions were about 12% higher than the numbers from Cyber Monday 2016. If you want to talk purchases from mobile, Apple iOS lead the pack with an average order value of $123, clearly higher than the $110 of the Android models. Back to purchases, the Apple iPad slates and AirPods were among the most popular purchases. Also on the list there’s PlayStation VR, seriously discounted from the debut from a year ago.
Video games and consoles that sold very well include the Nintendo Switch, Super Mario Odyssey and Xbox One X. Funko Pop, PJ Masks and Ride On Cars were the top sold toys. Up until now the early holiday season drove purchases to $50 billion in online revenue, a 16.8% increase from last year. Adobe also predicted that this may just be the first holiday season to break $100 billion.
And now the inevitable question: what did you get for Cyber Monday? I got some LEGO toys, a Sony RX 100 IV camera and some PS4 games.
