After a 20% drop in iPad shipments last year, Apple is ready to take another dive in tablet segment, beginning with the current quarter. According to Digitimes, who cites suppliers, Apple is expected to ship a record low number of iPads over the first 3 months of 2016.


This is a decrease of 39.1% on quarter and around 20% on year, according to the same source. 9.8 million iPads are expected to be moved in the January – March 2016 time frame, on a global scale. This will be a historic low for the Cupertino firm, one that’s replicated by the entire tablet segment. Q1 2016 will see around 46.65 million slates shipped globally.

This is a 28.6% drop compared to the past quarter and an 8.6% drop from last year. 21.5 million tablets from brand vendors will be moved and 15.4 million units coming from white box makers. Apple will once again be on top this quarter, with a share of 21% of global shipments, followed by Samsung with 14% and Lenovo with 7.2%. Amazon is next, with 5.8% and then Huawei with 4% and ASUS with 2.7%.

7 inch models will stand for 35.4% of shipments, while 7.9 inchers will be at 13.8% and 8.x inchers at 6.1%. 9.x inch models will have a respectable 23.8% and 10.x inch, 10.1 inch and 11 inch units and above will be at 10.8%.