Lenovo is going through some rebranding right now, that may turn it into two branches of the same giant that bought IBM back in the days. The new branches that the company will divide itself into are Think Business Group, that will handle the Think brand and its business aspects, while the Lenovo Business Group will deal with Lenovo products and the Mobile Internet stuff.
The changes go into effect from April 1st and the Mobile Internet Digital Home Senior VP Liu Jun will head the Lenovo Business Group, while the Think Business Group will be lead by Dr. Peter Hortensius. Lenovo Group covers 4 markets: North America, China, EMEA (Europe, Middle East, Africa), Asia/Latin America. Lenovo’s chairman and CEO Yang Yuanqing already sent out emails to the people within the company regarding the change.
In the email he claims that the firm is large enough to dedicate sufficient resources to specialization in various areas. Restructuring usually means jobs will be lost, but this time it sounds like a prolific move that will generate jobs and maybe promotions. And then there’s the interesting part, as the Lenovo boss mentioned which brand will handle slates and phones. The Lenovo Business Group will focus on laptops, desktops, tablets and handsets, while the Think Business Group will deal with the global commercial business leadership, high end consumer brand creation and commercial business.
This period of transition will probably see Lenovo holding back from launches, so don’t expect to be amazed at CES 2013 and MWC 2013 as the company is restructuring.