While the rest of the tablet market is decreasing seriously, the Indian tablet market remained flat in Q1 2016, with total shipments of 0.86 million units, that include the detachables. It appears that Datawind remains the leading brand, followed by Samsung, according to IDC figures.
Shipments did grow by 1.3% over the same period of last year and the main problems are the declining consumer interest in tablets and increase of phablet popularity. Detachables continue to rise, with a triple digit growth year over year, although this form factor is relatively new on the Indian market. Windows models get the lion’s share of detachables, with over 70%.
Micromax is the chief here, with more than one third of total shipments in Q1, so 2 in 1 units and hybrids are their cash cow. Datawind still has a 27.6% leadership over the whole Indian tablet market, with a 33.5% growth from the previous quarter. Samsung is placed second, with a share of 15.2% in the same time frame and its shipments actually dropped by 3.7% over the previous quarter, but grew 5.1% compared to Q1 2015.
Entry level Galaxy Tab units are hits, it seems. Lenovo has moved up from the fifth position to the third over the past 3 months, with a healthy 13.6% share. Micromax and iBall complete the top 5, placed fourth and fifth.