Apple released its freshest quarterly earnings, for the first fiscal quarter of 2017, showing pretty positive outcome. However, in spite of selling many iPhones, the iPad didn’t do so dandy. The good is that the iPad went above the Q4 2016 numbers, but year on year it decreased.

Apple claims it’s thrilled to report that the holiday quarter results were the highest ever, breaking multiple records. Records were set for Services, iPhones, Macs and Apple Watches and even in comparison to 2016 things were better. The iPad saw a big year on year decrease of 19% for units shipped. While Apple moved 16.12 million slates in Q1 2016, they only got to 13.08 million models in Q1 2017.

The iPad Pro was well received initially, but it couldn’t help the drop of the entire tablet segment, globally and with all types of OSes and specs on board. The new lineup of Apple tablets with or without OLED panels will make the iPad appealing again maybe, but that’s all speculation for now. It will take at least a year or more to get back to the winning figures of 3 years ago. Predictions say that a turnaround may happen.

  • I am not surprised by this. There are 100s of tablets that will outshine an iPad any day of the week, and they are all sitting at roughly a third of the cost.

    People are starting to wake up and realize you don’t need to spend close to a $1,000 for a high-end tablet PC.

  • Robert Jasiek

    Apple has only one chance to revert iPad sales: make iOS productive. Starting with a general file manager and replacing iTunes with a simple, general file transfer manager. Replacing lightning by thunderbolt 3. Enable unrestricted backup on external storage. Etc. In short, replace Walled Garden by User Choice. Users continuing preference for simple GUI may do so, users needing productive GUI may choose it. This would almost double the number of people considering iPads at all. The best combination of hardware features is useless for power creators and power consumers as long as the OS prevents productive use.

    Secondary factors are the recent greed of increased prices and a missing Steve Jobs preventing design mistakes, such as camera bumps.