Apple’s September 9 event will be the first major public product presentation under CEO John Ternus. In a staff memo, Ternus described the upcoming launch as “phenomenal,” according to The Verge.
Ternus took over as Apple CEO on September 1, succeeding Tim Cook after Cook’s 15-year run in the role. Cook remains at Apple as executive chairman of the board, a transition the company announced in April.
Products remain unconfirmed
Apple has confirmed the September 9 event but has not identified the hardware on its agenda. Unconfirmed reports have pointed to iPhone 18 Pro and iPhone 18 Pro Max models, a possible first foldable iPhone rumored to be called iPhone Ultra, new Apple Watch devices, and AirPods 5. None of those products were detailed in Ternus’ memo.
For mobile-computing buyers, the event’s significance extends beyond the usual fall hardware cycle. Ternus joined Apple in 2001 and most recently led Hardware Engineering, placing a longtime product-development executive in charge as Apple’s next device strategy comes into view. His message also referenced products already in development as well as ideas not yet imagined, but it did not confirm any specific future project.
The September 9 presentation is therefore the first concrete checkpoint for Ternus’ Apple leadership. Until Apple names its lineup, the expected phones, wearables, and earbuds remain speculation rather than announced products.
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