Apple’s entry into foldables may have prompted some undecided buyers to choose Samsung’s Galaxy Z Fold8 instead. Industry data cited by ETNews indicates that Galaxy Z Fold8 sales in South Korea rose by about 10% from the prior week following the iPhone Duo presentation.
The increase does not establish that Apple’s iPhone Duo is off to a weak start, nor does it settle the broader competition between the two book-style foldables. It is a short-term sales change in one market. Still, it suggests that the iPhone Duo reveal gave some buyers enough information to stop waiting and commit to Samsung’s established large-screen foldable.
A very different price decision by market
Price may be a significant factor behind the South Korean result. In the United States, the reported difference between the iPhone Duo and Galaxy Z Fold8 is only $100. In South Korea, however, the gap reportedly reaches about 1 million won, creating a substantially stronger value incentive for shoppers already looking for a phone that can unfold into a tablet-like work and media screen.
For U.S. buyers, where the reported price separation is much narrower, the choice may depend more heavily on the devices’ respective designs and software ecosystems. Whether Samsung’s South Korean sales bump continues, and how the iPhone Duo performs after its introduction, remain unknown.
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