We already knew that in the backstage of CES 2020 Samsung was preparing to showcase new products to partners, including the Galaxy S20 and Galaxy Fold 2. Turns out the latter was actually detailed and its name will end up being Galaxy Bloom.

We’ve already heard the “Bloom” naming associated with the project, as a codename at first. Turns out it was actually the final name of the product. In the same CES meeting Samsung also confirmed the Galaxy S20 naming instead of the S11. At the same time we didn’t learn anything new about the device previously known as Galaxy Fold 2. It’s still on track for a February 11th debut with the Galaxy S20, at $850 and with a clamshell design a la Motorola RAZR 2019.

Now for those of you wondering about the name “Bloom”, apparently it has to do with the device’s format inspired by a compact makeup power box from Lancome (French cosmetics giant). It seems that Samsung is going after the feminine public this time. It targets women in the 20s and wants to provide a familiar experience. The handset is said to have 8K video capture, a Snapdragon 865 CPU, 5G connectivity and probably 8 or 12 GB of RAM.

An ultra thin glass layer has been speculated as the protection for this screen, unlike the predecessor’s plastic protection. The Galaxy Fold Bloom will be sold in both 4G and 5G models.