People didn’t think much of Windows 10 when it came out, especially as far as tablets are concerned. Well, turns out it’s powering a real series of iPad killers and the Apple tablet is seriously affected by them. Apple is now losing 13% unit shipments since last year.
The figures for Q1 2017 are in and Apple moved 8.9 million slates on the global tablet market, a 13% drop from Q1 2016. Their market share remains dominant, with 24.6%. Samsung is second, with 6 million units and a 1.1% drop. Their market share is 16.5% and it’s interesting to notice that while the top of tablets is similar to what we saw in TrendForce’s reports, the figures are slightly different.
According to IDC third placed Huawei is the only one with growth, a 31.7% bump up actually, to a 7.4% market share and 2.7 million units shipped. Amazon and Lenovo are predicted to sustain growth, although even they dropped a bit from last year. The fact that Samsung launched the Windows 10-based Galaxy Book at MWC and Lenovo has a whole lineup of tablets and detachables with this OS is a clear indication where things are going.
Even Huawei went with the MateBook last year and it’s expected to launch several more such Win 10 models this year. If this keeps up and Apple doesn’t launch those new iPad Pros at WWDC or this fall, they may find themselves in second place in 2018 or 2019.