Even before the iPad Mini Retina was officially unveiled there were rumors saying that the device may face a shortage especially around Christmas time, when demand will increase. Now that speculation is back, with some solid info.
Earlier reports suggested that complications that come from producing the Retina displays are to blame for the shortage. It’s interesting to note that Apple hasn’t given a proper release date or preorder date for the new 7.9 inch iPad, only saying late November. When asked about the iPad Mini Retina’s possibility of meeting holiday season demand, Tim Cook, Apple CEO was pretty vague.
He pretty much said that it’s unclear if Apple will have enough units for the quarter or not. He did say that he knows the number of units Apple has, but he can’t possibly know the demand right now. One thing is for sure: if analysts saw this coming, so did Apple and they probably prepared for it.