Amazon already had a special kids option on the Kindle Fire HD tablet, something called Fretime and now they’ve offering yet another service for children. This time they’re launching something called FreeTime Unlimited, a service for children’s games, videos and books.

This will become available in the following weeks, through an automatic software update. Amazon subscribers will be able to access thousands of pieces of content, although there was no specific number offered by the company. Kids will be able to watch content, play games and read books available to them for an unlimited number of times. Time limits can be set by parents, though. The service costs $4.99 and it’s meant for kids aged 3 to 8. It costs $2.99 per child for members of the Amazon Prime, the premium shipping service offered by the company.

Amazon Prime costs $79 per year for free shipping of merchandise. If you adopt a family plan for up to 6 kids you’ll pay $9.99 per month or $6.99 for Prime members. Using this service, kids will browse age appropriate videos, plus games and books. Ads won’t be shown and the web and social media won’t be accessed.