Samsung is turning a rival’s reported foldable-display problem into an argument for buying the Galaxy Z Fold8. Posts from Samsung’s regional accounts in Canada, Malaysia, and Australia reference “Crackgate,” an online label for reports of cracks and lines appearing around the inner display hinge on some iPhone Duo devices.
The campaign leans on a practical concern for anyone considering a large-screen phone that unfolds into a tablet-like workspace: long-term display durability. One video appears to show a Galaxy Z Fold8 developing the same damage, before revealing that the crack is simply part of the wallpaper. Another post frames the benefit as being able to open a phone without encountering a cracked screen.
Eight generations as Samsung’s selling point
Samsung’s posts also point to its history in the category, including eight Fold generations and the original Galaxy Fold’s 2019 launch. The company has previously used social posts to contrast that experience with Apple’s newer entry into foldable phones.
The ads follow customer reports that emerged after the iPhone Duo launched on October 23. Some buyers shared images of cracked inner panels and display lines near the hinge. Apple has said the issue affects a small number of units and has directed affected customers to AppleCare for replacement, but it has not disclosed a cause.
Samsung’s messaging may resonate with buyers weighing a foldable as a pocketable phone and expanded-screen productivity device, where the hinge and flexible display are central to the experience. Still, the campaign is not a substitute for independent durability comparisons, and the underlying cause and full scope of the reported iPhone Duo issue remain unclear.
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