Market study firm ABI Research doesn’t really believe in the Microsoft Surface tablet, a fact recently revealed by the predictions they published online. They expect the product to have very little impact on the tablet market this year, reaching for a mere 1.3% of tablet shipments in 2012.

Considering the device launches this fall, that’s not so bad, right? On the other hand, look at the Amazon Kindle Fire and what it started, so performance can be achieved in a short period of time. ABI says that Microsoft’s strategy seems to be focused on moving iPad owners away from their devices. The firm says that either Microsoft will make organizations move to the post PC area and rely on mobile computing or they’ll make people own two tablets, an iPad and the Surface.

The same research company believes that releasing a fragmented tablet OS could hurt Microsoft, as one of the Surface versions runs Windows RT and the other Windows 8 Pro. The price will be the deciding factor here and if the recent rumors are real, prices are going to be pretty big… especially compared to other newcomers like the Nexus 7.

  • DeianStancu

    Whatever the platform (ARM or x86 ), Surface will be expensive. I’m curious of market reactions….

  • 1stkorean

    If it is only going to be a couple of months b4 2012 is over how much impact can it possibly have.  Whom ever the person was at ABI Research that made this statement should have their salary reduced greatly.

  • DeianStancu

     It is important for M$ to gain market share with this product. If not, then it’s by bye for them from mobile world. This research is based on many information, and also with history studying. Microsoft tend to choke with their own success. Look at Vista, Win98 and other products.

  • Too late, it is already having an impact on who it was supposed to, the tablet manufacturers.