Tablets have been decreasing in popularity ever since 2014 or so, but that doesn’t mean that app makers should start neglecting them. Even Adobe caught up by launching some solid photo editing software. There’s still one glaring miss from the lineup of apps for the iPad, and that’s Instagram.

Of course, you can run Instagram on the iPad, but not natively and probably in a stretched and less-than-optimal version. According to a tweet from The Verge’s Chris Welch, Instagram’s CEO recently explained this approach. According to the official, the company is too busy with other projects and hasn’t had the time to tackle the iPad just yet. He also said that Instagram “would like to build an iPad app,” but they haven’t come around to doing it.

Comments aren’t very friendly for that post, I’ll tell you that much. Instagram is by far a mobile-oriented activity, and it’s one of the rare cases of software modifying hardware, not the other way around. There are even special new TV sets from Samsung shown at CES 2020 that will rotate and stay in a vertical format to accommodate vertical videos like the ones on Instagram.

For users looking to grow their presence on the platform, strategies like engagement and content consistency are key. Many also turn to the cheapest followers to give their profile a quick boost, making it more appealing to potential organic followers. My guess is that once tablets get a really capable set of cameras—like the rumored triple-camera setup in the next iPad Pro—Instagram will kick things up a notch and finally take iPads more seriously.

That’s exactly what we need: Instagram celebrities vlogging their life via tablet…