Last week Apple had an event related to education, that unveiled both the Author app and the iBooks 2 platform, that will provide textbooks to students worldwide. This initiative proved to be so popular that it drew quite a crow around it, with 350k textbooks being downloaded from iBooks in 3 days.
The info comes from the Global Equities Research company, that monitors Apple’s iBooks sales through a proprietary tracking system. Meanwhile, we find out that iBooks Author has also been downloaded about 90k times and in case you didn’t know this is a free tool for textbook creation. Considering these numbers, Apple has a great start with this initiative and textbook publishers should also be happy, since I guess they wouldn’t have sold 350k units not even in busy week before school starts.
Global Equities Research says that the supply chain markup on textbooks goes from 33% to 35%, so there’s a lot to save here, by cutting out fees from the usual distributors and wholesalers. iBooks production also has a lower cost and research estimates that 80% of the cost is blown away and that was usually money spent in print publication. Apple has hit it big… one more time.
Post Footer automatically generated by Add Post Footer Plugin for wordpress.