Apple’s rumored first foldable iPhone may carry an appropriately premium price. A Vodafone Egypt listing reportedly showed an “iPhone Ultra” at 155,750 Egyptian pounds, a figure estimated at roughly €2,395. The listing appeared ahead of Apple’s expected September 9 event, where the company is rumored to introduce both the foldable model and its next Pro iPhones.
That Egyptian price should not be treated as an indication of what the phone would cost in the United States. Carrier pricing can reflect local taxes, import costs, exchange rates, and market-specific retail policies. Still, the reported figure places the device in the ultra-premium foldable category, rather than alongside conventional flagship phones.
A rumored foldable alongside the Pro lineup
The iPhone Ultra is expected to be Apple’s first foldable smartphone, though Apple has not confirmed the product, its name, or its specifications. Rumors also point to iPhone 18 Pro and iPhone 18 Pro Max announcements at the same event. The standard iPhone 18 may instead arrive in the following spring under a reportedly revised Apple release schedule.
The same Vodafone Egypt information reportedly places the iPhone 18 Pro and iPhone 18 Pro Max at about 10% above the previous generation’s local prices. That does not establish a U.S. increase, but it suggests that buyers should not assume Apple’s next Pro models will retain current price levels in every market.
Component costs could pressure premium pricing
One report claims the iPhone 18 Pro’s component costs could be 40% higher than those of the prior generation. Without an official bill of materials or Apple pricing, it is not possible to determine how much of any increase might reach consumers. Apple could absorb some costs, alter storage configurations, or set different pricing by region.
Preorders for the rumored iPhone 18 Pro and iPhone 18 Pro Max are said to begin September 12. For portable-computing buyers, the key unanswered question is whether Apple’s foldable will offer enough display flexibility and productivity value to justify a price that appears positioned well above its traditional flagship iPhones.
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