It appears that phablets are eating into the market share of handsets and tablets, according to the mobile analytics firm Flurry. This company is owned by Yahoo and analyzed data taken from 1.6 billion devices tracked each month.


They focused on the top 875 devices, that account for 87% of all the sessions in March 2015. Back in January 2014 Flurry recorded just 6% of active users on phablets versus 68% on “medium phones”, with a diagonal between 3.5 inches and 4.9 inches. Well, in the time frame January 2014 – March 2015 the percentage blew up to 20%, quite an evolution for phablets. Medium phones dropped to 59%.


Full sized tablets had more to suffer, being cannibalized by phablets. Android phablets are dominant in this field obviously and the iPhone 6 Plus only accounts for 4% of all iOS devices. Meanwhile, 36% of Android users are on phablets right now. Android device makers offering phablets have also grown, with these devices accounting for 27% of all Android devices.

The number was 10% in 2013.