Samsung just made the most daring ad for a tablet ever, picking on both Apple and Microsoft and throwing some bile towards Amazon in the process. The setting is the same: people gathered around the table, bragging about what their devices can do.

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I like the part when the Galaxy Tab owner confused the Microsoft Surface with a laptop and claimed it does look like one, since it has a keyboard, a mouse and a battery cover. The ad is meant to promote the Samsung Galaxy Tab Pro tablet and it criticizes the likes of Microsoft Surface, iPad and the Kindle.

[youtube 6nFe_SWcq4Q 660 520]

It also highlights multitasking, the ability to read a book and check out stuff on YouTube at the same time, plus the portability of the slate. Of course, Samsung’s approach is a bit childish, since the Surface can obviously work on its own, without a keyboard or mouse… and then there’s the ad below that may have started the beef:

[youtube F9ncmUtIHpE 660 520]

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