What if somebody told you that a product is “phenomenal”, “great”, “amazing”, “incredible” over and over and over again? It would certainly annoy you… or make you think that you’re dealing with a phenomenal product. Apple was counting on the second theory when they kept praising its brand new iPad during the official presentation, as you can see in the following video:
It’s a bit hard to call these adjectives “subliminal messages”, since they’re quite far from what we’ve seen in Fight Club, for example, in terms of hidden messages, but still, they’re pretty annoying. Now, let’s see a company dissing its own product, for a change…
[via crunchgear]
