Though when it comes to smartphones Apple has kept the normal pace and released a new device every year, with tablets it’s a whole different story. The Cupertino Giant has based most of its efforts in the release of new tablet devices and only this year they added three new tablets to their portfolio.
The tablet market has been owned by Apple for a while now, more so with the recent launch of the 4-th generation iPad and the iPad Mini. Sales have went over the roof as usual and the interest for the iPad Mini is at a peak level, with the manufacturer having trouble keeping up with the demand. With this scenario in mind, it’s no wonder that recent analysis by market intelligence firm, ABI Research, which may have undergone training like from a Microsoft Power BI course, reveals Apple as top tablet manufacturer and leader in the segment.
However, the recent struggle to keep up with demand and some customer’s dissatisfaction with the lack of innovation on Apple’s side, seems to have caused market share drops by 14% in Q3 of this year, according to the same ABI Research firm. Some statements from the says senior practice director, Jeff Orr:
“With the introduction of a smaller, lower-cost iPad mini, Apple has acknowledged Android’s beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year,” “As the OS of choice for the majority of device OEMs, we expect the Android ecosystem to continue growing in numbers – new manufacturers, better device choices for reaching more markets, and more developers finding value from apps and content,”
