Global tablet shipments of tablets and 2 in 1 devices are predicted to reach 221.8 million units this year, which means a 3.8% drop from 2014, according to IDC Worldwide Quarterly Tablet Tracker. This info seems to show that the trend of growth slowdown for tablets is continuing this year.
This new outlook is a revision from the previous prediction, that mentioned 234.5 million units for 2015 and a 2.1% year over year growth in 2015. IDC expects an overall sales decline this year, but some segments will register growth. Particularly the cellular slates and 2 in 1 devices are seen as having potential. The cellular connected models fill the needs of the users and also the carriers, that can market and sell them on various promotions and contracts.
The 2 in 1 devices have the advantage of productivity and the push the Microsoft gives such models. The share of small screen tablets is expected to drop as well, from 64% of the market in 2014 to 58% this year. That’s probably because of the phablets and bigger screen 2 in 1 units. Average selling prices have been affected too, as the larger screen devices tend to cost more.
