It appears that Samsung is gaining market share fast in the tablet segment and could be threatening Apple’s lead, in the months to come. The South Korean giant was the largest tablet PC seller in 3 regions in 2013: Latin America, Central Eastern Europe and Africa-Middle East.
It managed to take up 22.8% of the market, 25% and 18.3% of the pie respectively, according to Strategy Analytics. Apple had figures of 22.3%, 22.5% and 17.7% in the same markets, but in the meantime they won North America, West Europe and Asia-Pacific. The same market research outfit shows that Apple took up 32.7% of the global tablet PC market last year, shipping 74.2 million units of the iPad, but also dropping 5.7% from 2012.
Samsung Electronics had a market share growth of almost two times its size in the previous year, reaching 18.3%. It sold 41.7 million units over the cited period. Apple’s main problem is that it only launches slates once a year, while Samsung floods the market with a variety of models, just like they do with phones.