Known as an avid BlackBerry user, Will.I.Am from Black Eyed Peas posted the band’s latest video online and believe it or not, they chose to do some product placement with the BlackBerry PlayBook. It’s funny that they mention “Apple and Mac” in the same phrase as the lyrics go on and meanwhile on-screen there’s RIM’s tablet.
The video is quite futuristic and well done, so the product placement is OK here. How about the corporate and business segment that BlackBerry usually targets? Do they get down and boogey like that?