One day after the Amazon Kindle Fire HD was launched, we found out that the device has integrated ads, that generate extra profit for Amazon. They were included in the lockscreen, following a profit method implemented on Kindle e-readers till now. Now Amazon is saying that users can opt out of ads if they want.
Amazon issued an official statement to The Verge saying that users will now be able to disable “Special Offers” if they pay a $15 fee. Amazon wanted to keep retail costs down, so that’s why they implemented advertising space onto the software of each new model of the Kindle Fire range. Anyway, it’s not like the ads were intrusive or anything, since the lockscreen isn’t good for anything but show minor notifications and a cool wallpaper. As long as the wallpper is not impaired by ads I’m not bothered.
Some of the “hot offers” recommended by ads are sometimes useful to the owner of the device. I’m curious to see if Amazon’s rivals, like B&N, who is also supposed to launch a new tablet will opt for this profit method that involves ads. I can’t see why not…
