Polaroid just unveiled a new product that it will showcase at CES 2013, a 7 inch tablet for kids, following in the footsteps of Archos and other brands who tried to offer children their own tablets. Other big companies like Sony and Microsoft have resorted to creating a Kids corner on their devices/software, to turn the device into a child’s toy.

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Back to the new Polaroid tablet, as you can see in the images it looks like a playful item for the little ones and it’s very colourful, plus apparently resilient and it has a very simple UI. Its features include a side and rear bumpers, parental controls and a safe web browser. Polaroid is supposed to include an exclusive App Shop here, containing a mixture between free and paid apps, that are intended for children. Preloaded content includes children’s books, plus the Nook for Android with Dr. Seuss and Smithsonian books.

Now, as far as specs go, the Polaroid Tablet for kids runs Android 4.0 ICS, supports a 800 x 480 pixel resolution and packs a 1 GHz Cortex A8 CPU, as well as 512 MB of RAM and 8 GB of storage. There’s also an SD card slot on board, WiFi, a 3500 mAh battery and a 2 megapixel rear camera. The product will be priced at $149.99 and it will shown at CES.