The third iPad 2 TV ad is very cozy and family-like and it shows the evolution of mobile devices, rather than standalone iPad 2 features. For example, we can now view videos inside magazines, access tons of books from a “thingie” that weighs 600 grams and touch constellations inside an app.

This 30 second ad pretty much sums up the reasons to purchase an iPad, with the videocall feature included, of course. The focus of the commercial is the way a product changes lives, since we’re buying gadgets to change our lives, right? There’s a soft male voice in the background telling you the advantages of the product and we’re shown famous media content like the movie “The King’s Speech” and “The Wall Street Journal”.

One thing stays in the mind of the reader: what will the iPad 3 bring?