Amazon Tablet Market Share Increases, Courtesy of Lower Cost Models

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  • 15 Mar 2016
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  • Amazon is now the third placed global tablet maker, after a very successful Q4 2015, when their $50 Fire tablet greatly helped the company perform. In Q4 Amazon moved 5 million tablets, standing for 11.5% of the total market.


    That’s a huge increase from the last quarter of 2014, when they reached 1.5 million, which meant 2.9% of the market. The info comes from ABI Research and it shows that Amazon’s tablet shipments grew 233% in Q4 compared to the year before. Amazon doesn’t in fact bank on its tablets, but rather services and digital content, including books, movies, games and music

    abi research amazon

    Apple is still the market leader, with 37.2% of the total market, but their shipments fell 24.8% last quarter. Samsung is second placed with 9 million models shipped in Q4 and they also registered a drop. Lenovo was pretty far behind Amazon in Q4, so the Jeff Bezos enterprise has nothing to worry about right now. However, the “Others” section reached 7.7 million units moved so a new big player can surface from there anytime.

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